Privacy policy

Keylight believes that the protection of personal data is essential to its operations. Therefore, in this privacy policy, we want to provide you with clear and transparent information on how Keylight processes personal data of customers, users and visitors of our website. Of course, personal data of customers, users and visitors of the website are treated and secured with the utmost care.

In doing so, Keylight complies in all cases with applicable data protection legislation (the “Data Protection Legislation”). www.key-light.com is a website and webshop and is owned and operated by Keylight, Pelenerf 14, 3861 PR Nijkerk.

For the purposes of the Data Protection Act, we are the data controller of the personal data we collect and process about you. If you have any questions about this Privacy Policy, please contact info@key-light.com.

You should also note that we use cookies to access and store information while providing access to our platform. You can learn more about our use of cookies in our Cookie Policy.

We collect personal data from you when you voluntarily provide information directly to us or through our website. This may include information that you provide when you register to create and use an account, visit our showroom, request a quote, fill out a form on our website, fill out a form while visiting our booth at a fair, post feedback or a review on a product on our website, participate in a (win) promotion, correspond with us through the mail, purchase products from our web shop or website, subscribe to our email lists, or when responding to surveys or promotions.

• Contact information: such as your first name, last name, email address, phone number and addresses associated with your account
• Profile information: such as your contact details (as above) and other information you share when you create a profile on our website
• Comments and opinions: such as ratings and reviews you share on Keylight’s products, or when you respond to our surveys, contests and promotions
• Payment and transaction details: records of the products you purchase from us and the payment method and credit/debit card details you use for the transaction
• Your preferences: choices you make, such as preferences for notification and messaging or choices about how the website is displayed
• Information about products you have viewed: we collect information about the products you have viewed on our website or added to your shopping cart or wish list on our website.
• Information about your location: We will use your approximate location for analytical purposes.
• Information about fraudulent activity related to your account: we will use information about fraudulent activity related to your account to prevent fraud or crime.
  All personal data on an aggregate basis: we will use any personal data we collect to:
  (i) monitor and improve our website and our procedures and processes
  (ii) to help us develop new products and services.
• Information about your location: other than the information you choose to provide us, we do not collect information about your precise location. The IP address of your device can help us determine an approximate location, but this is no more accurate than the city, state or country in which you use the device.
• Information from fraud prevention organizations: In the event that we observe fraudulent activity, we are required by law to share your personal information with the appropriate lenders, fraud, and crime prevention organizations.

We may also collect personal information about you from Facebook through its connection functionality: the information received includes your first name, last name, username and photo and other information from that service as permitted by you and that service.

We will also use your personal data for the purposes specifically described below:

• Contact Information: we use your contact information so that we can communicate directly with you by phone, text messages or email, particularly regarding questions, issues and concerns we have identified that affect you. We may also use your contact information to send you information about similar products and services that we think may interest you (such communications will be in accordance with your marketing preferences, as explained in more detail in Section 5 below).
• Profile information: we will use your profile information to provide Keylight’s services to you.
• Ratings and reviews: we will use your ratings and reviews to determine similar products and services that may interest you and to provide Keylight’s services to you.
• Payment and transaction information: we will use your payment and transaction information you provide to process payment for any product or service you purchase from us. We may also use the history of your transactions with us to determine similar products and services that may be of interest to you.
• Messages to us: we will use messages you send us to help us respond to any question, problem or concern you raise and to provide Keylight’s services to you.
• Your preferences: we will use your preferred settings that you can set for the purpose of providing notifications, messages, display of our website and tracking other choices you may make about how our website is displayed to you.
• Information about products you have viewed: we use this information to send you reminders and further information about those products. We will also use this information to find similar products and services that may be of interest to you.
• Information about your location: We use your approximate location for analytical purposes.
• Information about fraudulent activity related to your account: we will use information about fraudulent activity related to your account to prevent fraud or crime.
• All personal data on an aggregate basis: we will use any personal data we collect to:
  (i) monitor and improve our website and our procedures and processes
  (ii) to help us develop new products and services.

We may anonymize and aggregate the information we collect (so that it does not identify you). We may use anonymized information for purposes such as testing our website features, research, data analysis, improving the platform, developing new products and features, or displaying information about purchases through our platform, such as the most popular purchases or purchases based on approximate location.

Furthermore, we process your personal data (i) with your consent, (ii) when we need to do so in order to perform a contract with you (e.g., sales contract), (iii) where we are required to do so by law (e.g., where it is necessary to keep it in case of possible litigation), and/or (iv) where it is in our legitimate interests to do so and where these interests are not outweighed by your data protection rights. For example, we have a legitimate interest in offering and providing our products and services, deterring fraud, and performing marketing activities.

Email marketing: from time to time we may contact you via email with information about our equivalent products that we think may interest you if you agree [at the time of registration/sale]. If you subsequently do not want us to send you email marketing, you can unsubscribe using the unsubscribe link in the email you received from us. Your information will be removed from our email system by return.

Email communications about your order: we may send you emails about the status of your order or the delivery of your products.

Addressed promotional communications: We may from time to time send you promotional communications about products and services which we think may be of interest to you. If you do not wish to receive promotional materials, you may opt out by sending an e-mail to info@key-light.com.

We will retain your information, whether or not your account is active, for as long as we deem necessary to accomplish our business purposes or to comply with applicable laws, audit requirements, regulatory requests or orders of competent courts. You can access your information at any time through your account page. Use your personal login information to log in to your account page. Would you like us to delete your data? If so, please contact our customer service team at email address info@key-light.com.

Your data is available to all employees of Keylight, in particular employees of our Marketing Department. If an employee is no longer employed by Keylight, we will delete the account through which that ex-employee had access to your data.

Keylight does not allow the use of personal data by third parties themselves for commercial, charitable or idealistic purposes. Your data is used strictly for purposes within Keylight. We only use your data for the purposes described above in article 2. If necessary, we only provide your data to law enforcement agencies, regulators and other parties for legal reasons (third parties to whom we are required by law to disclose your personal data or to whom we must provide your personal data to protect our rights, property or safety or the rights, property or safety of others and to detect and investigate illegal activities and breaches of any agreement we have with you).

Keylight likes to engage, via the web and (own) social media channels, in dialogue with customers, users and visitors of the website about its organization, products and/or services. The aim is to offer useful and relevant information and/or answer questions made known via social media. Keylight actively follows the Internet and social media channels for this purpose, such as Facebook, Instagram, Twitter, LinkedIn and Pinterest. In doing so, Keylight makes every effort to follow, participate in and/or proactively engage in discussions on these channels and answer individual, relevant questions and comments. Keylight expressly reserves the right not to respond to every question or comment. Accordingly, no rights whatsoever can be derived from responding or not responding substantively. When participating in discussions and answering questions or responding to comments, Keylight may record (personal) data. These will of course be processed in accordance with this privacy policy. Keylight is not responsible for the handling of personal data by other participants in its social media channels or the content on its social media channels. If you have any questions or comments, please contact info@key-light.com.

Keylight’s website may from time to time contain links to and from external websites of our partners, news publications and affiliates. However, Keylight cannot be responsible for the handling of your data by those parties. Please read the privacy statement, if any, of the site you are visiting.

You may have several rights regarding our use of your personal information:

• Marketing: as mentioned above in section 4, you may choose not to receive such emails from us by using the contact information provided therein, or by clicking on the unsubscribe link in the emails we send you.
• Cookies: please see our Cookie Policy for more information about your rights regarding our use of cookies.
• Access, rectification, connection, blocking, completion, deletion and update: you have the right to access, rectify, block, connect, complete, delete and update your personal data and to restrict its use. you also have the right to request more information about the processing of your personal data.
• Objection: in certain circumstances, you also have the right to object to our processing of your personal data.

You can exercise the above rights by contacting our customer service department. All requests will be handled as quickly as possible.

We hope that we can answer your questions about how we process your data in a satisfactory manner. However, if you still have any doubts, you have the right to lodge a complaint with the competent data protection authority.

If required by law, if there is a change in the law, or if we deem it necessary as a company, we will update our Privacy Policy. When we do, we will update the “last modified” date at the top of this Privacy Policy. By checking this page regularly, you will always know what information we collect, how we use it, what your rights are, and under what circumstances we share it with other parties.

If you have any questions or comments about our Privacy Policy after reading, please direct them to:

Keylight
Attn: Marketing & Communications
Pelenerf 14
3861 PR Nijkerk, The Netherlands

Email: info@key-light.com
Telephone: +31332462120